University of Missouri-Kansas City

Communication — Strategic Communication

Quick Facts


Bachelor of arts

Delivery Mode

100% Online

Standard credit hours


Standard estimated cost


Transfer credit hours


Transfer estimated cost



3-4 courses per semester


3-4 years

*This cost is for illustrative purposes only. Your hours and costs will differ, depending on your transfer hours, your course choices and your academic progress. See more about tuition and financial aid.

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You’re an analytical thinker, and you love to connect with people. That’s why you’re drawn to this 100% online bachelor’s in communication from the University of Missouri-Kansas City (UMKC), focused on strategic communication. This degree will let you turn your passion for reaching diverse audiences into a high-demand skill set. In this 100% online program, you can earn your undergraduate degree even while working full time. The course work has been developed for students who may be juggling various responsibilities, and the pace is yours to set.

Through UMKC’s online program, you will hone your strategic thinking and communication abilities for multiple industries. You’ll develop knowledge of different modes of communication, and understand better where and when to use them. You’ll know when a message works and how to build on past success. It doesn’t matter whether you join a small business or a large corporation, excellent communicators are valued. Upon graduation, your skills in writing, speaking and presenting complex ideas to different audiences, will give you a competitive edge. Advance in your career, or strike out on a new path. With a strategic communication bachelor of arts from UMKC, your future awaits.

Two people sit a table and look off screen. Both are laughing

Career Prospects

Strategic communication students find employment in many fields within media, communications and beyond. Graduates can create their own paths applicable to many industries.

Potential job titles include:

  • Digital and social media strategist
  • Marketing executive
  • Advertising director
  • SEO manager
  • Public relations coordinator

Employment growth


Median salary

Program Structure

Delivery of this program is 100% online: no campus visits are required. Courses are semester-based. Students typically take three to four classes each semester and finish in three to four years.

Course work includes:

  • Strategic communication research
  • Fundamentals of effective speaking and listening
  • Introduction to and intermediate academic prose
  • Culture and diversity
  • Civic and urban engagement
  • Critical thinking in arts and humanities


The University of Missouri-Kansas City is accredited by the Higher Learning Commission, one of six regional institutional accreditors in the United States.

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